Chico’s to enter Mexico in partnership with Liverpool

New York -- Chico's FAS will launch its namesake brand in Mexico, through an exclusive franchise with El Puerto de Liverpool, S.A.B. de C. V. ("Liverpool"), starting with a stand-alone boutique at Perisur Mall, Mexico City, in spring 2014.

Plans for the Chico's expansion in Mexico include the opening of stand-alone stores as well as branded shop-in-shops in Liverpool department stores. The second stand-alone boutique will open in Villahermosa, Tabasco.

In addition, Liverpool plans to roll out six Liverpool department store shop-in-shops during the first half of this year.

"We believe Mexico is a great first foray into the international arena for the Chico's brand. It represents an important part of the overall global expansion of Chico's FAS, Inc.," says Bill Bine, Chico's VP, international operations. "We are excited to announce our partnership with Liverpool. Their experience and understanding of the customer in the Mexican market, combined with the strength of the Chico's brand creates a tremendous opportunity for international growth."

The store design of Chico's stores in Mexico will be based on a new store prototype that will  includes a mix of curated finishes and materials based in warm tones with subtle animal prints. Modern interpretations of Chico's brand heritage are brought to life with iconic woven entry doors, luggage details on fixtures and layers of artifacts as props.

Recommended stories

Login or Register to post a comment.