Chico’s taps PTC for enterprise product lifecycle management

Needham, Mass. -- PTC announced that Chico’s FAS has selected PTC Windchill FlexPLM product lifecycle management software to harmonize operations across category, brand, and departments.

By choosing Windchill FlexPLM across all of its brands, including Chico’s, White House|Black Market and Soma Intimates, the company is demonstrating a commitment to increase operational and inventory efficiency and reduce development time and production cost.

“When evaluating PLM vendors, we wanted software that was not only going to help us drive productivity and reduce costs, but we wanted a solution that was going to be easy to use,” said Krissy Blakeway, senior VP of Chico’s design and product development. “As the technology leader, PTC was the unanimous choice of our user community. We believe that as we move forward and standardize on Windchill FlexPLM, our ability to be first to market with the latest fashion will be enhanced.”

By implementing Windchill FlexPLM, Chico’s expects to realize reductions in materials costs, cycle times and product development costs.

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