Washington, D.C. -- Applied Predictive Technologies (APT) announced that Chico’s FAS has signed an agreement to license APT’s Test & Learn Management System.
Chico’s chose the solution after a pilot project which examined a range of the retailer’s promotional strategies. Using the Test & Learn approach during the pilot, Chicos’ gained valuable insights that helped it better understand its customers’ behavior.
“We have seen how APT’s solution is able to rapidly design and test high-impact ideas before rolling them out to the entire store chain or customer base. The ability to confidently predict the impact of potential outcomes will build on Chico’s ability to quickly bring the best merchandise and shopping experience to our customers,” said Todd Vogensen, VP financial planning and strategy at Chico's, Fort Meyers, Fla., which operates 1,206 stores.
Going forward Chico’s plans to apply the Test & Learn system to optimize a wide range of business initiatives, in areas including marketing, merchandising, store operations, media mix, new product launches, and pricing.