Beijing - E-Commerce China Dangdang Inc., a business-to-consumer e-commerce company in China, has entered into a strategic partnership with Yhd.com, whereby each company launches a flagship channel on the other's platform. Yhd.com is a business- to-consumer e-commerce platform for food, beverages and imported food products in China and is majority owned by Wal-Mart Stores Inc.
Pursuant to the partnership, Dangdang opens a bookstore on Yhd.com, making its books and media merchandise available to Yhd.com's customers, while Yhd.com opens a supermarket on the Dangdang marketplace. Both of these new stores offer the same products, pricing, logistics and customer service available on each company's own official website.
"By partnering with Yhd.com, our customers now have access to a broader selection of grocery and food items from one of China's leading online grocery stores,” said Peggy Yu Yu, executive chairwoman of Dangdang. “At the same time, Yhd.com can now provide its customers an extensive selection of books and media products from Dangdang, a name they know and trust. Utilizing strong category advantage is a meaningful way for both companies to enrich selection to their respective customers.”