Coca-Cola elevates Hastie to company VP

ATLANTA — Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

Prior to joining Coca-Cola, Hastie served as an EVP at Bain Capital and as a principal with McKinsey & Company in the consumer packaged goods practice. He first joined Coca-Cola in 2006 and his previous leadership assignments included chief strategy officer for Coca-Cola refreshments; president, active lifestyle brands; and VP, commercial leadership still beverages before being named VP of strategy and planning for the North America Group.

He earned a B.S. in chemical engineering from the Georgia Institute of Technology and received an M.B.A. from Harvard University. 

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