For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.
“At Calle Ocho we bring together music fans with their favorite Coca-Cola brands and top artists to experience the ‘ahhh’ moments in life,” said Melanie Jones, VP of sales, South Florida market unit, Coca-Cola Refreshments. “These refreshing moments are made possible through our longstanding partnership with Festival organizers, Kiwanis Club of Little Havana, and our mutual commitment to support the Miami community.”
Leslie Grace and Frankie Negron will headline this year’s festival. Other performers include DLG, David Correy, Celia Cruz All-Stars, Alfredo de la Fe, El Valiente-T, Jay D’Amante and Gambino & Castro.
“Music is the thread that can unite generations,” said Leslie Grace, singer-songwriter and Grammy award nominee. “It brings me great joy to join Coca-Cola in an event like Calle Ocho that connects people to share happiness and music while honoring legends and celebrating our diverse culture.”
The Celia Cruz All-Stars will be present with a tribute to Celia Cruz to mark the 10th anniversary of her death. Brazilian/American singer David Correy will also be on hand to perform his song, “This World Is Ours.” Correy is the voice of Coca-Cola’s song for the 2014 FIFA World Cup campaign.