College students to get schooled in retail marketing

SAN FRANCISCO and DULUTH, Minn. — DemandTec, an optimization network for retailers and consumer products companies, announced that it has partnered with the Labovitz School of Business & Economics at the University of Minnesota Duluth to support the university's new program training students with skills for careers in the retail and consumer products industries.

Pending approval from the University's board of regents, the Retail Marketing Analytics program will provide undergraduate UMD students with an educational curriculum that can be directly applied to careers in the retail and consumer products industries, DemandTec reported. 

"We are excited to partner with an industry leader like DemandTec to help make the Retail Marketing Analytics Program a reality for LSBE," said Dr. Kjell R. Knudsen, Dean of LSBE at UMD.  "The program fills a large and previously unaddressed void in the retail and consumer products industries for early-career, analytical talent.  Our program is designed to attract and nurture the future leaders of the retail sector."

Offered as an undergraduate major or minor area of study, the program will focus on core competencies that are necessary for a successful career in the retail marketing industry including marketing research, consumer behavior, marketing analytics, customer relationship and database marketing, analytics practicum, database management and design, and applications of economic analysis.

"DemandTec and LSBE at UMD share a common goal to ensure the future leaders of the retail and consumer products industries acquire the skills they need to be competitive in today's workforce," said Dan Fishback, president and CEO of DemandTec.  "We are excited to make this commitment to a program that will provide students a unique opportunity to gain valuable knowledge that will benefit them and our industry, specifically our Minnesota-based customers Best Buy, General Mills, Target, Nash Finch, Advance Auto Parts, and Schwan's, for years to come."

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