Mississauga, Canada - Comark Inc., parent company to three Canadian specialty apparel retailers, recently launched new e-commerce sites – Ricki's, Bootlegger and Cleo – on the Demandware Commerce platform. The retailer moved from a hosted e-commerce solution to Demandware’s cloud-based platform for a flexible and scalable digital backbone to support its growing, multi-brand, omnichannel retail operations.
With Demandware, Comark is managing its entire brand portfolio from a central platform, leveraging the operational efficiencies of Demandware’s cloud infrastructure, while maintaining the ability to tailor the shopping experience for each brand. Comark operates more than 300 stores in Canada across its three divisions. Limited by its hosted platform, Comark turned to Demandware for improved storefront capabilities and superior site performance.
In addition, new website features on Demandware enabled Comark to begin to integrate the online and offline experience. Comark took its first steps toward omnichannel enablement by including “ship to store” and “find it in store” capabilities on its new sites.