Austin, Texas - Compare Metrics, a provider of adaptive commerce navigation and discovery tools, has secured $3.8 million in follow-on financing. The financing is led by Austin Ventures with additional funding by existing investors Julie Allegro of Allegro Venture Partners, Bob Greene of Contour Ventures, Capital Factory, Mike Maples Jr. of Floodgate, Brett Hurt of Hurt Family Investments and independent investors Ralph Mack and Adam Ross.
This brings the company’s total amount of funding to $8 million. This latest funding will be used to drive continued product and company growth. The company’s client services and product development teams will continue to expand. The follow-on funding is an inside round. No changes will be made to the Compare Metrics board structure.