comScore and Google partner to offer ‘actionable’ audience metric

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

“We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement,” said Neal Mohan, Google’s VP of display advertising “To accomplish this, we’re investing in our own technologies as well as partnering with trusted industry leaders, like comScore. We look forward to working with them to give brand buyers and media sellers better access to real-time insights.”

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