ComScore: Back-to-school boosts retail site traffic in September

Reston, Va. – The start of the annual school year drove U.S. consumer traffic at retail sites in September. According to comScore MediaMetrix data, retail computer software sites were the third-most-visited website category in September 2013 with about 64.3 million unique U.S. visitors, up 12% from 57.3 million the prior month.

In addition, flower/gift/greeting retail sites ranked seventh with 18.1 million unique U.S. visitors, up 9% from 16.7 million in August. Computer hardware retail sites ranked with about 67.2 million unique U.S. visitors, an 8% increase from 62 million the previous month.

Retail sites that ranked on the 50 most-visited sites among U.S. consumers during September included Amazon sites (No. 6 with 110.8 million unique U.S. visitors) and eBay (No. 13 with 69 million unique U.S. visitors).

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