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ComScore: Holiday online spending up 15% to $35.3 billion

Reston, Va. -- Consumers spent some $35.3 online from Nov. 1 through Dec. 26, up 15% from last year, according to ComScore Inc.

“Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date," said comScore chairman Gian Fulgoni. "We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year."

One of the interesting e-commerce phenomena occurring over the past several years is the dramatic increase in Christmas Day purchases of digital content and  subscriptions, a retail category that includes digital downloads of music, TV, movies, e-books and apps.   Not surprisingly, as many consumers get new smartphones, tablets, e-readers and digital content gift certificates for Christmas, they spend Christmas Day loading up their devices with new content.

On an average day during the 2011 holiday season-to-date (Nov. 1 – Dec. 26), the digital content category accounted for 2.8% of retail e-commerce sales, but on Christmas Day the category accounted for more than 20% of sales.

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