Reston, Va. -- comScore promoted president Serge Matta to the role of CEO as the digital measurement firm swung to a profit in the fourth quarter.
Matta fills the position occupied by Dr. Magid Abraham who, along with Gian Fulgoni, co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus. All appointments are effective March 1.
"This announcement represents the culmination of a thoughtful, multi-year succession planning process, and the board is confident that this is the right time to elevate Serge to the CEO role," said Abraham. "The company delivered strong results in 2013, and we continue to enter into powerful partnerships that we expect to drive long-term growth and profitability, many of them conceived and driven by Serge. He has clearly demonstrated the strategic thinking, leadership ability, execution skills and client relationship skills to allow comScore to capitalize on the many exciting and transformative opportunities ahead of us. At the same time, I am excited to focus my energy and passion on driving innovation and product leadership."