comScore: Online holiday spending off to solid start

Reston, Va. -- For the holiday season-to-date (Nov. 1 - 24), $18.9 billion has been spent online using desktop computers, up 14% versus the corresponding days last year, according to comScore. Tuesday, November 19 was the heaviest online spending day of the season to date at $963 million. Two other shopping days – Thursday, Nov. 14 and Sunday, Nov. 24 – have also seen at least $900 million in online retail spending.

“The 2013 online holiday shopping season is off to a solid start with nearly $19 billion in desktop e-commerce sales, an increase of more than 14% versus last year," said Andrew Lipsman, comScore VP of marketing & insights. "The heaviest online spending day thus far fell just shy of $1 billion in sales, and though we've not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion."

comScore expects mobile commerce (i.e. buying on smartphones and tablets) to reach $7.1 billion for the November-December holiday season, representing 13% of total digital commerce. Total spending across digital channels is expected to be $55.2 billion for the season.

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