Reston, Va. -- Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. According to comScore Media Metrix analysis of U.S., desktop activity in November 2013, the retail categories of toys, consumer electronics, jewelry/luxury goods/accessories, department stores, mall, and fragrances/cosmetics all were among the top 10 gaining desktop site categories in November.
Toys reported the highest percent change of any retail category (30%), and had 22.6 million unique visitors for the month. Department stores, had the highest number of unique visitors (85.1 million) and 21% growth. Toys had the second-highest percent change and department stores had the fifth-highest. E-cards led all categories with 65% growth and 16.9 million unique visitors.