Consumers seek healthy QSR choices

Kansas City, Mo. - Healthy options are becoming increasingly important to customers of quick-service restaurants (QSRs). These latest trends are detailed in a new white paper, "QSRs and America's Changing Tastes," by Sullivan Higdon & Sink (SHS) FoodThink.

Key takeaways from this white paper by SHS FoodThink that hint at a desire for more from QSRs:

• Forty-eight percent of consumers want more opportunities to customize orders.

• Fifty-one percent want QSRs to give them more options for sides.

• Fifty-eight percent say healthy options are important when selecting a QSR.

"Consumers want it all. They want their fast food to be convenient and low-cost, but now it also has to be of higher quality, healthier and use interesting flavor combinations," said Erika Chance, senior FoodThink researcher. "QSRs that have a mixture of these unique qualities, in addition to the basics, will be able to differentiate themselves."

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