Consumers will spend cautiously, seek value in 2014

San Francisco -- Shoppers will continue to be cautious in their spending in 2014, and they expect to make more money, save more money and afford the things they need. According to a forecast from digital coupon and discount site AnyCodes.com, this is because of a combination of three factors: consumer confidence in the future is climbing, they are focused on investing in themselves and paying off debt, and they are much confident about their job prospects.

As a result, AnyCodes.com says consumers intend to shop the same amount or more in 2014 compared to the prior year, but will find value in the money they do spend, stretching every dollar as far as possible.

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