Dallas The Container Store has become the first CashStar retailer to roll out Facebook integration. From the chain’s eGift Card purchase page, shoppers can send digital gift cards to a friend’s Facebook wall using Facebook Connect.
“Our investment in the CashStar platform has enabled us to provide a better gifting experience, and we’re confident that the new social capabilities will be a hit with our customers this holiday season and beyond,” commented Margery Hurlbut, customer solutions director at The Container Store. “We’re thrilled to be the first of CashStar’s customers to implement the new Facebook features into our eGift card offering. It’s these important gifting and incentive capabilities that will help deepen the strong connection we have with our shoppers.”