Coppell, Texas -- The Container Store has launched an upgraded mobile web experience in partnership with mobile and multichannel technology provider Usablenet.
The refreshed site was designed to give users a seamless, innovative next-generation mobile shopping experience.
Having seen its mobile site traffic increase 62% in the past year, Container Store tapped Usablenet to make more features from the desktop site available on mobile. The retailer wanted to also strengthen visual navigation and social integration, offering customers a more engaging experience overall.
The new mobile experience is backed by U-Control, Usablenet’s content-publishing tool which allows Container Store to quickly refresh site banners, mobile promotions and navigational icon links.
Next-generation features of the retailer’s upgraded mobile web experience include a refreshed homepage that features navigational icons that link to specific product categories, the ability to share products across Twitter, Facebook, Google+ and other social networks, an enhanced browsing process that allows customers to access items in their cart via an overlay that does not navigate away from the page they are on, and the addition of shoppable hotspots on banner images. Moreover, in addition to reading reviews, customers can also write reviews and rate products directly from their mobile phones.
“Our goal with this updated mobile site is to offer our loyal shoppers a deeply engaging and socially integrated experience with our brand,” said Jessica Coogan, online marketing director for The Container Store. "Usablenet’s technology allowed us to implement features previously found only on the desktop site — such as banners and homepage icons — that we can switch out at a moment’s notice to constantly provide customers with new, real-time items and special deals.”