Just a day after reporting first-quarter results, the Container Store has launched POP! — its customer engagement program of Perfectly Organized Perks — in its 66 existing stores and on its website.
“We asked our customers what they wanted from us in a loyalty program and they told us they want more communication, more connection — more 'hugs,'” said president and COO Melissa Reiff. “Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to the Container Store.”
Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, exclusive event invitations and product previews. The company added that its loyalty program is unlike traditional loyalty programs, because its POP! program will provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project.
Becoming a member of the Container Store’s POP! program is free and customers can now enroll in any of the retailer’s 66 store locations or online at www.containerstore.com/pop.