names Safeway exec as COO, CFO

Mountain View, Calif. – Inc. has hired Mir Aamir, former president of loyalty and digital technologies at Safeway Inc., as the company’s COO and CFO. Aamir brings more than 18 years of finance, strategy and operating experience, primarily in the retail CPG industries.

He will oversee all financial and accounting functions, currently managed by CFO and general counsel Richard Hornstein, who will continue in the role of general counsel and chief legal officer. Aamir, in addition to the finance functions, will also oversee the company’s operations and the international business.

“For the past 15 years has worked to bring a digital consumer experience to high-volume retail and CPG industries,” said Steven Boal, CEO of “Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business.”


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