Crest offers consumers new reason to smile

Crest has launched Be, a new line of toothpastes that features three new flavors: Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” said Rishi Dhingra, marketing director, Procter & Gamble. “Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health but allow for an unexpected experience through flavors that offer personal expression.”

The new toothpastes, developed by an in-house team of flavorists at Procter & Gamble, will begin rolling out the first week of February and retail for $4.99. The products can be found in drugstores, mass retailers nationwide and on



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