New York City CVS Caremark Corp. is launching a program for customers who reuse shopping bags, saying card members will get $1 coupons for every four times they reuse a bag.
For 99 cents, members of CVS' ExtraCare rewards program will get a leaf shaped Green Bag Tag card, which can be attached to a cloth bag or knapsack. When they complete their purchases, the card will be scanned. After every fourth shopping trip, a $1 Extra Care Buck coupon will be printed on their receipt.
The company said most of its 7,000 stores will have the tags within the next two weeks, and the program should be running at all stores by the end of November.
Some of the money raised from the 99 cents tags in 2010 will be donated to an ecological cause, CVS said, but details have not been completed.