CVS unveils healthy snacks brand

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

"We are excited and very proud to introduce the Gold Emblem Abound brand of healthier snacks and grocery items to our customers. We developed the line to taste great and help people on their path to better health," stated George Coleman, VP merchandising, store brands and quality assurance, CVS. "We are confident that our customers will love the products as much as we do."

Gold Emblem Abound offers customers a range of snacks including, snack bars, trail mixes, dried fruit, popcorn and rice chips. Each product in the line is free of artificial flavors and preservatives and contains no trans fats. In addition, Gold Emblem Abound includes products that are gluten-free certified, sodium-free, cholesterol-free and contain sources of protein, fiber, omega-3s, probiotic cultures and potassium.

Nutritional benefits are clearly identified on the bright green packaging. Prices range from $2.19 to $10.99.

In addition to the new product line, CVS also is kicking-off an in-store tagging program called Fit Choices, which takes the guesswork out of finding healthier options throughout the consumables department. The new Fit Choices tags guide shoppers in their selection of edible products and allow customers to find items that suit their individual dietary needs, focused around four categories: "Heart Healthy," "Sugar Free," "Gluten Free" and "Organic."

Store items that meet strict nutritional guidelines will be marked on-shelf with one of the four Fit Choices tags. Products tagged as "rganic" will contain at least 95% organically-produced ingredients and carry the USDA Organic seal on packaging, while items low in saturated fat and cholesterol will be listed as "Heart Healthy," as these items may reduce the risk of heart disease. Brightly colored signage highlights the ease of making healthier food choices at CVS drugstores nationwide, and allows shoppers to select the appropriate item without having to decipher complex labels.

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