LOS ANGELES Cyber Monday has become the new Black Friday, as more consumers prefer waiting until after the Thanksgiving weekend to shop online. According to a survey by Shopzilla, more than 8 out of 10 shoppers will be on the look-out for discounts, 69% will be searching for free shipping, 53% will scour the Web for one-day promotions and 32% will keep their eyes open for buy-one-get-one-free promotions.
According to the survey, 45% report they prefer Cyber Monday over Black Friday and only 10% prefer Black Friday.
Cyber Monday has become synonymous with deals in the consumer’s mind because, of the 43% of consumers who said they shopped last Cyber Monday, 63% reported finding great deals.
In addition, retailers have been successful in getting the word out about their Cyber Monday promotions. Over three-fourths of consumers (76%) learn about Cyber Monday deals via the Internet, with 48% of online shoppers hearing about Cyber Monday deals from emails and 13% learning about deals from the news. There are also many Cyber Monday sites that aggregate offers such as cybermonday.com, gottadeal.com, couponmountain.com, dealtaker.com, bizrate.com and shopzilla.com -- and more than 78% of consumers say they find aggregator sites very helpful.