Daffy’s starts expansion push

New York City -- Off-price retailer Daffy’s is launching an expansion push, including opening a store in Manhattan’s Times Square in the former home of the New York Times, Crain’s New York Business reported.

The 28,000-sq.-ft. Times Square store, to be located on West 44th Street between Seventh and Eighth avenues, is slated to open fall 2011. The store will have a ground-floor entrance, but the bulk of the space will be on the basement level.

This will be Daffy's 19th location in and around New York City. A Bronx store, at Bay Plaza, is slated to open spring 2011 and the company has announced plans to add a total of 14 New York-area stores before 2015. A national expansion is also underway, according to Crain’s.

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