Deckers opens brand showcase store

Goleta, Calif. -- Deckers Outdoor Corporation is opening its inaugural brand showcase store at the company's new headquarters in Goleta, Calif. The flagship store delivers an elevated environment for Deckers brands to display their core heritage footwear, as well as seasonally significant offerings, while serving as an innovation lab to continually test new technologies and merchandising approaches, aimed at further improving the omni-channel customer experience. 

Customers have the option to pick up their purchased product in-store or ship overnight, free of charge. On track to be certified as LEED Silver for the store's sustainable design elements, the 8,000-plus-sq.-ft.location incorporates a blend of unique, varied materials, including walnut, hot rolled steel, exposed concrete, and gloss white laminate. The interior and exterior material reflects the diverse range of footwear and related products that Deckers offers. Approximately 30 full-time, part-time and seasonal employees are expected to be employed as a result of the store opening. 

"Our new store will serve as the showcase for all of Deckers' brands and our expression of next generation retail,” said Dave Powers, president of omni-channel for Deckers. “With the launch of this 'innovation lab,' we're better able to listen to customers' feedback, make product and service adjustments more efficiently, and heighten the overall customer experience. Shop in store using iPads, customize your product, order online, ship direct to your home free of charge or pick up in store.”

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