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New York City -- A survey released Tuesday by Deloitte, which polled 1,000 consumers, found that the majority – 51% – will shop in stores or online over the Thanksgiving weekend. Among them, 66% plan to shop in stores on Black Friday and 17% plan to shop in stores on Thanksgiving Day.
The survey also found that shoppers expect to spend an average of $224 over the holiday weekend.
Among other key findings, 23% of Black Friday shoppers plan to go to the stores at midnight on Black Friday; 28% of women versus 19% of men said they would hit the stores at midnight. Also:
- Nearly half (44%) of Black Friday shoppers plan to head to the stores between midnight and 5:00 a.m.
- Fifty percent plan to shop online on Black Friday; 41% plan to shop online on Cyber Monday; and 26% plan to shop online on Thanksgiving.
- About half (52%) plan to avoid shopping in stores during the Black Friday weekend to avoid crowds.
- Shoppers have completed less than one-quarter (23%) of their gift shopping to date.
- Consumers have purchased 26% on sale or with a coupon.
- While 51% of respondents say they’ll shop over the Thanksgiving weekend, 69% plan to look for information about Black Friday sales.
- Thirty six percent will look to newspapers for information about Black Friday deals.
- Thirty three percent will look at websites dedicated to Black Friday deals.
- Thirty nine percent say they are likely to make their purchases later in the holiday season because they anticipate better promotions.
- Twenty two percent are likely to purchase earlier in the holiday season because they are concerned merchandise may run out.