Burlington, Mass. – Demandware has acquired privately-held Mainstreet Commerce, a provider of cloud-based order management solutions. Demandware hopes the combination of its enterprise-class commerce platform and Mainstreet Commerce’s distributed order management solution will simplify order orchestration between online and in-store shopping processes; optimize store and Web inventory; and enable retailers to deliver a “buy anywhere, fulfill anywhere” consumer experience.
Mainstreet BusinessFlow is an order management solution with flexible configuration capabilities. It includes full lifecycle support across all channels and devices. Demandware Commerce, combined with Mainstreet BusinessFlow, will enable retailers to enhance the overall omni-channel customer experience and manage the complete consumer shopping lifecycle in the cloud.
Demandware and Mainstreet Commerce share approximately 20 common customers. Demandware does not expect that this transaction will have a material impact on its 2014 financial results, and the company’s management plans to discuss additional details regarding this transaction on its fourth quarter and year end 2013 financial results conference call.
“This acquisition further extends our leadership in delivering omni-channel consumer experiences that retailers and consumers demand,” said Tom Ebling, CEO of Demandware. “Fulfill anywhere capabilities are critical for managing the entire order lifecycle and delivering an omni-channel consumer experience. By combining our two solutions, retailers will be able to get these capabilities from a single vendor in the cloud.”