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Denny’s selects Wireless Ronin’s digital menu systems

Minneapolis -- Wireless Ronin Technologies has established a relationship with Denny’s Corp., and received an initial order from AAFES to install its RoninCast digital menu system at the Denny’s Fresh Express concept at Nellis Air Force Base in Las Vegas.

The  Ronin’s solution will feature digital menu and promotional screens that display a streamlined menu for both Denny’s Fresh Express and Denny’s AllNighter concepts.

“It was RoninCast’s adaptable technology that allows us to use their single content management system to create and manage our Denny’s menu board and promotion content and then deploy it with any pre-existing digital systems at our franchise locations that attracted us to Wireless Ronin,” said Greg Powell, VP - concept innovation for Denny’s. “This is a huge benefit to Denny’s to not have to learn, update and maintain our content in multiple systems, but still be able to deploy to a location’s unique system. For locations that do not have existing digital menu systems, Wireless Ronin will install its complete turnkey solution.

Denny’s Fresh Express and AllNighter menu an promotional content will be managed from an off-site corporate location while still allowing the local store the flexibility to edit prices on-site via Ronin’s Customer Management System.

Wireless Ronin will work closely with Denny’s to provide content engineering, hardware, installation, project management, training, network operations center and content hosting. The first installation is targeted for completion during November 2013. Denny’s has plans to expand its Fresh Express and AllNighter concepts to hundreds of locations nationwide.

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