Philadelphia -- Destination Maternity Corp. announced the start of its planned expansion into Mexico with the opening of 46 Destination Maternity branded shop-in-shops through a previously announced international franchise agreement with El Puerto de Liverpool, S.A.B. de C.V., the largest department store operator in Mexico.
These shop-in-shops are located within El Puerto de Liverpool's Liverpool and Fabricas de Francia branded department stores across Mexico's major cities, including Mexico City, Guadalajara, Monterrey, Queretaro, Veracruz and Villahermosa. Each approximately 800-sq.-ft. shop-in-shop carries Destination Maternity's Motherhood Maternity branded maternity apparel, with select locations also carrying the Company's A Pea in the Pod branded maternity apparel.
The company expects that Destination Maternity branded shop-in-shops will open in approximately 53 more El Puerto de Liverpool department stores over the next 12 months, bringing the total Destination Maternity branded shop-in-shops in Mexico to approximately 99.
In addition, the Company expects that the first freestanding Destination Maternity store in Mexico will open in early summer 2014. Located in Interlomas Mall in Mexico City, this 2,600-sq.-ft. space will contain both Motherhood Maternity and A Pea in the Pod branded maternity apparel, and offer the complete Destination Maternity experience, including nursing apparel and accessories.
"We are very excited about our relationship with El Puerto de Liverpool and are very pleased with the quick pace of the rollout of the Destination Maternity, Motherhood Maternity and A Pea in the Pod brands in Mexico," said Ed Krell, CEO, Destination Maternity. "We look forward to continuing our rollout in Mexico, both through shop-in-shops and freestanding stores, through this important franchise relationship."