Dick’s Sporting Goods targets female customers

Pittsburgh – Dick’s Sporting Goods Inc. is going to increase its focus on female customers. In a conference call with analysts discussing the company’s first quarter financial results, CEO Ed Stack said that the women’s segment has the most growth potential of any segment Dick’s targets.

The increased focus will include an expanded product selection for women, as well as female-oriented specialty stores located within larger Dick’s stores. Dick’s will make the wider women’s assortment available online as well as in stores.

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