Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.
Upon downloading the free viewer, Dippin' Dots' customers will be able to scan qualifying purchases from participating Dippin' Dots franchise stores, kiosks, fairs, festivals and events. Points can also be earned for qualifying purchases from Dippin' Dots vending machines, stand-alone freezers and when making online purchases at dippindots.com. Bubandu then tracks the fans' purchases and provides point totals on the viewer. Dippin' Dots executes all changes to their loyalty program on the Bubandu platform, never requiring a user to manage or upgrade the app on their device.
In addition to tracking customers' loyalty points, the viewer provides "experiences" for the fan including "making it rain Dippin' Dots" in the actual store. The experience is also available to the consumer at home upon scanning markers on the Dippin' Dots website (enabling the consumer to see raining Dippin' Dots in their home). Other experiences include a "Cookies n' Cream Machine" game and a "Bubble Gum Blaster" game. Fans will be able to cash in their loyalty points for free Dippin' Dots ice cream and personalized Dippin' Dots merchandise like iPad and iPhone covers, cosmetic bags and backpacks.
The launch of the fan loyalty program will be available initially to 150 Dippin' Dots franchise locations across the country. Fan loyalty members will not need to have a club card – instead they will be able to engage in all loyalty activity through their smartphones.