Discount Coupons has acquired Daily Deal Builder (DDB), a Daily Deal software and solutions provider.
DDB’s software platform allows anyone to set up, manage and host a feature-rich Daily Deal or coupon website. Currently, more than 150 companies in the U.S. and abroad utilize DDB as their Daily Deal software provider. DDB Founders Marc and Tyler Horne will remain with DDB and form part of the company's growing staff.
"The acquisition of DDB is further validation that our team is committed to building a world class Daily Deal organization,” said CEO Pat Martin. “We could not be more pleased to have Marc and Tyler join the company. We expect to see DDB continue to grow as companies realize the opportunity of starting their own Daily Deal business. DDB's software is ideal for anyone who wants a robust Daily Deal site without a large investment in custom software development. Additionally, DDB also brings the company expertise in Web technologies, further strengthening our identity as a progressive ad tech company."
"The opportunity to grow DDB and to be a part of Discount Coupons made our decision to join the company an easy one," says Tyler Horne. "We were inspired by the company's plan to become a global Daily Deal leader through the acquisition of strong Daily Deal brands like DDB. My brother Marc and I are ardent supporters of the business opportunity that the Daily Deal industry can offer entrepreneurs, so we are proud to continue expanding DDB to suit the changing needs of the marketplace."
Discount Coupons Corp, an Internet marketing and technology company, operates in two segments, daily deal site management and full-service digital marketing agency services. The daily deal segment operates daily deal websites that sell discounted vouchers to consumers. Daily deal websites benefit both businesses and consumers. Businesses are provided a Cost Per Acquisition (CPA) type marketing opportunity where they pay a set fee per voucher sold. Consumers purchase discounted vouchers, typically at 50% off retail pricing, which are then redeemed at either a website or a local business.
The daily deal segment intends on growing through the acquisition of established daily deal websites. The daily deal segment operates DiscountCoupons.com and other similar properties. DiscountCoupons.com has been in operation since 1997. The agency segment provides businesses with a full range of digital and traditional marketing services including, branding, interactive, advertising, business development, public relations, market research, analytics, photography and creative strategies. Managed interactive marketing channels include, social media, search engine optimization, website concepts and development, graphic design, email marketing, social media marketing and search engine marketing. Discount Coupons Corp is headquartered in Clearwater, Fla.