Lawrenceville, Ga. -- The Lego Group announced the grand re-opening of its Lego store on March 16 at Discover Mills, Atlanta’s largest outlet, value retail and entertainment destination.
The Lego store will now be located near The Disney Store and Gymboree Outlets and features innovative displays, in-store family events and shopper-friendly play areas.
“Our newly redesigned store at Discover Mills will enhance our consumers’ overall Lego brand experience through product variety, store design and regular hands-on family events,” said Skip Kodak, VP Lego Group. “Children and families will be able to experience first-hands and hands-on creativity and imagination that goes into Lego building and be inspired by the over four million Lego bricks that are in the store at any given time.”
Lego joins Last Call by Neiman Marcus, Papaya, Guess Factory Store, Sears Fashion Outlet, Off Broadway Shoes, Zales The Diamond Store Outlet, Kenneth Cole Company Store and Nike Factory Store, among others, at the center.
Discover Mills is a Mills/Simon Company property.