New York -- The Walt Disney Co. on Thursday will open its first store under the Disney Baby banner, USA Today reported. The new store is located in Americana, an upscale shopping center in Glendale, Calif.
“This gives Disney the opportunity to reach out to moms when magical moments begin," Bob Chapek, president of Disney Consumer Products, told USA Today. "There's no more special occasion than the birth of a baby."
In addition to clothing, Disney Baby sells a wide range of infant care and feeding and bedding products, It also offers travel and vacation planning.
Disney also plans to create Disney Baby sections in its Disney Stores nationally, according to the report said.