Domino's, multiple locations

Domino’s Pizza’s new “Pizza Theater” store design brings the art and skill of pizza-making front and center.

Under the new design, developed in partnership with Columbus, Ohio-based Chute Gerdeman,  the service counter, which had always been positioned perpendicular to the store entrance, has been rotated 90 degrees to run length-wise, with the “Pizza Theater” area — where the chefs hand toss fresh dough and make each order — at the front and the cash register at the back. There is even a step platform so that children can see the action. And a chalkboard wall offers a creative outlet for kids of all ages.

There are penty of diversions to entertain customers while they wait for their orders, including a chalkboard.  Technology comes into play as well, with an order kiosk and Pizza Tracker — an electronic, personalized status board so that customers can track their orders.

More than a dozen of the new concept stores have been built throughout the U.S.  Going forward, all new stores will feature key components of the new design.


More Stores of the Week

Recommended stories

Login or Register to post a comment.