Donahue Schriber to launch renovation of Del Mar Highlands Town Center

San Diego Costa Mesa, Calif.- based Donahue Schriber has unveiled plans to renovate one of its flagship properties, the 20-year-old Del Mar Highlands Town Center located in northern San Diego County’s Carmel Valley.

“Working closely with our community, we have created a renovation plan that will re-imagine and upgrade the center, providing family-oriented amenities, intimate gathering spaces and improved pedestrian access,” said Elizabeth Schreiber, Donahue Schriber VP and Del Mar Highlands general manager. “Our plan will increase the variety of quality dining, shopping and entertainment options and include physical changes that create a true sense of neighborhood.”

“Working closely with our community, we have created a renovation plan that will re-imagine and upgrade the center, providing family-oriented amenities, intimate gathering spaces and improved pedestrian access,” said Elizabeth Schreiber, Donahue Schriber VP and Del Mar Highlands general manager. “Our plan will increase the variety of quality dining, shopping and entertainment options and include physical changes that create a true sense of neighborhood.”

According to Schreiber, Del Mar Highlands’ recent consumer research indicated that shoppers wanted improved gathering places, more sit-down and full service restaurants as well as additional parking and improved traffic flow. “Our leasing team is in negotiations with several new restaurants in an effort to bring the best of San Diego eateries to Carmel Valley,” she said. 

Among the improvements include an upgrade to the community amphitheater, existing concrete seating to be replaced with boutique stores and a pop-jet fountain, and the addition of covered escalators, a new staircase and signature clock tower to connect the lower level to the upper level patio. New amenities to the area will include a variety of restaurants, a fireplace, fountain and comfortable seating. 

The existing cinema building will undergo a complete renovation to bring it to a luxury level with state-of-the-art digital equipment and luxurious, reserved seating, according to the company.

Traffic flow will be improved through signage that encourages customer usage of four of six entrances and the addition of 100 parking stalls throughout the center. Pedestrian walkways will also be expanded between buildings.

With remerchandising efforts underway, joining the list of Del Mar Highlands’ national and local retailers is Tilly’s who will open a 7,000-sq.-ft. space this summer. The current AT&T store has relocated within the center to a space that doubles its size to 2,900 sq. ft.

Design work is currently underway with Long Beach, Calif.-based architectural firm Perkowitz and Ruth. Construction is expected to commence late this summer with completion anticipated July 2011.

The 273,298-sq.-ft. Del Mar Highlands Town Center was originally developed by Donahue Schriber in 1989. It is anchored by Ralphs Fresh Fare, Rite Aid, Ultra Star Cinemas, Barnes & Noble and Jimbo’s…Naturally. 

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