Target announced that Steve Eastman, president of Target.com, left the retailer to pursue other opportunities. Eastman’s departure follows a late August relaunch of Target.com.
The relaunch process did not go smoothly as Target brought its online operations in house after a lengthy relationship with Amazon.com. Target’s goal was to reinvent the online environment and create a user-friendly and reliable experience, but that proved not to be the case initially as critics panned the site design and there were difficulties with functionality. Target involved 20 technology partners in the two year development process.