Dove, in partnership with E! Entertainment, will showcase the One Shower Challenge during the network's red carpet coverage of the Emmys on Aug. 25. The goal of the challenge is to highlight the results of Dove's new body washes.
Dove will select two women to take the challenge and — with the help of beauty expert Jeannine Morris and stylist Micaela Erlanger — surprise them with the opportunity to show off the results on Emmy night. Viewers can get in on the fun as well. Throughout Emmy night and while supplies last, viewers can request a sample of the new Dove Body Wash by following the brand on Twitter (@Dove) using #OneShowerChallenge.
"For decades, Dove has been providing real beauty benefits to real women. We look forward to inviting women all over the country to try our new body wash, which not only sets a new level in care with its mild formula, but also improves the feel of skin after just one shower," said Jennifer Bremner, brand building director of skin cleansing at Unilever. "In partnership with the Television Academy and E!, Dove will show women all over the country how their beauty routines actually start in the shower with Dove and how they can feel the difference for themselves by taking the Dove One Shower Challenge."
E!'s "Live From the Red Carpet" coverage will take place on Monday, Aug. 25 from 6 p.m. to 8 p.m. To learn more about Dove's challenge, visit Dove.com/OneShowerChallenge.