Dr. Jay’s, New York City

Urban street wear retailer Dr. Jay’s has updated its flagship store in Manhattan, with a fresh, bold look that invigorates the popular brand while enhancing the customer experience.

The new design, by TPG Architecture, New York City, includes a faceted prism-like storefront that draws pedestrians from the street into the soaring first floor space. A runway ceiling feature and focal lighting lead customers down a flared stairway to the lower level. Décor elements, ranging from the color palette of purple, grey and teal to the fun, larger-than-life images that cover the walls, enhance the overall environment and give new definition to the brand.

Dr. Jay’s expects to integrate the new design concept into future locations.

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