DreamWorks Animation makes its official foray into the retail space with the launch of DreamPlace, a state-of-the-art reimagining of the holiday retail experience slated to be unveiled at select GGP and Forest City malls this holiday season.
DreamPlace is a 2,000-sq.-ft. holiday cottage and combines the latest technology with magical storytelling from creative minds behind such hit franchises as Shrek, Madagascar and How to Train Your Dragon. DreamPlace reimagines one of the signature moments of childhood – meeting Santa Claus.
The unique and interactive experience is set to debut in a total of seven locations nationwide owned by both General Growth Properties and Forest City Enterprises.
Tapping into DreamWorks Animation’s stable of world-renowned artists, storytellers and innovators, DreamPlace enables children to experience the full narrative of a visit to the North Pole. Prior to their mall visit, families can make appointments by app, negating the familiar long lines for Santa before embarking on the adventure, which includes an immersive journey with Shrek and his friends as they guide children and families to the North Pole.
DreamPlace is set to debut this holiday season in major markets nationwide, including New York, Los Angeles, Chicago, Dallas, Atlanta and Las Vegas.
“DreamPlace turns the traditional mall holiday visit on its head with an immersive, interactive approach that draws on our signature brand of technology, storytelling and of course, humor,” said DreamWorks Animation’s Chief Global Brand Officer Michael Francis. "We are continually looking for new ways to bring our characters to life and DreamPlace will deliver an unparalleled experience which fans will absolutely love.”
DreamPlace will debut this holiday season at the following GGP and Forest City locations:
• Glendale Galleria – Glendale (Los Angeles), California
• The Parks at Arlington – Arlington (Dallas/Fort Worth), Texas
• Fashion Show - Las Vegas
• North Point Mall – Alpharetta (Atlanta), Georgia
• Oakbrook Center – Oak Brook (Chicago), Illinois
Forest City Enterprises
• Victoria Gardens – Rancho Cucamonga, California
• Westchester's Ridge Hill – Yonkers, New York