DSW to test smaller format

New York -- DSW plans to test a smaller-store format that will run about 10,000 sq. ft., down from its average 22,000-sq.-ft. model.

DSW did not disclose where the tests would be. But CEO Mike McDonald told securities analysts that, if successful, the small-format stores “will create a new growth vehicle for DSW, which could significantly expand our store count potential,” Columbus Biz Insider reported.

DSW is on track to open 30 stores in 2013.
 

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