With its array of in-store services, expanded food offerings and unexpected amenities, the new Duane Reade flagship in downtown Manhattan, pushes the envelope of drugstore retailing -- and it does so with a style and ambience that sets it apart from the competition.
The 22, 000 sq. ft. store is located in the Trump Building at 40 Wall Street, once the tallest building in the world, in a cavernous space that was formerly home to a bank. With its vaulted ceilings and marble columns, the refashioned interior combines the building’s historic architecture with decidedly contemporary elements, starting with a high-tech holographic “virtual” greeter that welcomes customers. In a nod to its location, there is also a NYSE ticker. The interior was designed by CBX, New York.
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