Duane Reade racks up one million Twitter followers

New York -- Drugstore operator Duane Reade in late August passed an important milestone: It surpassed 1 million Twitter followers. The drugstore chain, which is owned by Walgreens, is most-followed retailer on Twitter in the food, drug and mass arena.

Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitter followers.

Duane Reade even outpaces all of mass retail as well — Target has garnered 758,213 followers, while Walmart has captured the attention of 363,894 followers. Leading supermarket retailers include Kroger (37,148 followers), Publix (34,710) and Safeway (31,157).

 

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