Dunkin’ Donuts in college store expansion push

Canton, Mass. – Dunkin’ Donuts is increasing its focus on opening stores in college campuses and other non-traditional locations. The list of universities that have recently opened new Dunkin' Donuts restaurants in 2013 or plan to open new locations by January 2014 includes Westfield University (second location), Norwich University, Merrimack College, University of Rhode Island (opening two locations), University of Alabama Huntsville, Brandeis University, and Wayne State University.

Dunkin' Donuts has been strategically expanding in contiguous markets across the country with a long-term goal of having more than 15,000 Dunkin' Donuts restaurants in the United States alone, and this expansion includes alternative points of distribution. Dunkin' Donuts currently has nearly 600 non-traditional locations, including college campuses, mass transit stations, travel centers, supermarkets, and military bases.

"Universities are increasingly looking for more amenities to offer campus residents and visitors, and our brand's flexible design options couple convenience with great-tasting food and America's favorite coffee," said Grant Benson, CFE, VP of franchising and business development, Dunkin' Brands. "As we continue our expansion, both east and west of the Mississippi, we have a continued focus on recruiting qualified operators to grow our presence at colleges around the country."

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