Dunkin’ Donuts details new store design

Canton, Mass. -- Dunkin’ Donuts provided highlights of its new store design, the brand's first in nearly seven years. The new layout and contemporary look maintains the brand's focus on helping people get in and get on their way, while incorporating new features to create a warm environment for guests who seek a longer, more relaxed visit.  Inviting seating areas include updated furniture and lighting, as well as convenient electrical outlets and bar top areas for smartphones and computers.

While most Dunkin' Donuts restaurants offer free Wi-Fi for surfing the Web, some will also feature flat-panel televisions, satellite music and soft seating. New interactive, digital menu boards that use video will add more color and excitement for ordering at the counter, while redesigned signage and canopies give the drive-thru a more modern look, reflecting the restaurant's overall new architectural elements and colors. The new design also includes an optional glass bakery display case at the front counter featuring signature items and a refrigerated Grab N' Go cooler.

The new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting. The designs are called: Original Blend, Cappuccino Blend, Dark Roast and Jazz Brew. (Unlike other quick-service restaurants, Dunkin' Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences, and best serves their specific restaurant size and location.)
In an effort to incorporate sustainable building and energy solutions that reduce costs for franchisees while benefiting the environment, the new store design also includes LED light fixtures, no VOC paints, and wall tile with 35% pre-consumer recycled materials.
New and remodeled Dunkin' Donuts restaurants with the new design began to roll out throughout the country in April, but it will be many years before the majority of Dunkin' Donuts locations feature the new look and layout, the company said.

Login or Register to post a comment.