Dunkin’ Donuts launches social Valentine’s Day campaign

Canton, Mass. — Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

To be eligible, people must register through a special link, and Zoosk will randomly select up to a total of 1,000 winners to receive the Dunkin’ Donuts mGift. Also, on Valentine’s Day, Dunkin’ Donuts is conducting a “heartfelt” Twitter sweepstakes to celebrate the return of the brand’s heart-shaped donuts. From 8 a.m. to 12 p.m. EST, Dunkin’ Donuts is asking fans to tweet a special message for their own sweetheart, using the hashtag #DDHearts.

Fourteen participants will be selected to win a $20 mGift, while others may be selected for a special prize to help them show some heart: a $100 mGift and a special video to send to their Valentine. Each video will be posted to YouTube and tweeted back to the fan who entered, and will feature their own tweeted message and a heart-shaped donut personalized with the name of their sweetheart. The donut will be personally created and decorated by Rick Golden, Dunkin’ Donuts’ Manager of Donut Excellence.



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