Canton, Mass. -- Dunkin' Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."
Anyone who shares a selfie taking a bite out of a Dunkin’ Donuts breakfast item on Twitter or Instagram using the special hashtag #DDSharkWeek is eligible to win prizes including a $100 Dunkin' Donuts Card and a Shark Week Prize Pack. Participants may also be featured on Discovery Channel's "Shark After Dark.” Winners will be announced and their photos revealed on the show. The winning pictures also may be featured on Dunkin' Donuts' billboard in Times Square.
Dunkin' Donuts and Discovery Channel are also offering their fans an interactive TV experience for Shark Week, designed and developed by Dunkin' Donuts' agency of record Hill Holiday, on the Xbox One video game and entertainment system from Microsoft. Fans who are watching Shark Week through their Xbox One can "snap" their Internet Explorer browser window to the edge of their TV screen that will provide a live feed of #SharkWeek social content, interactive quizzes, real time polls, and more while they continue to watch live programming on Discovery.