Ebates enhances global email marketing services

Ebates has enlisted Epsilon, an Alliance Data (ADS) company, to help the leading online cash back shopping platform enhance its global email marketing services.

Per the multiyear agreement, Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates' suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com and Pushpins.

Based in San Francisco, Calif., Ebates rewards consumers around the world by providing cash back on purchases while also providing access to thousands of coupons, discounts and promotions at more than 2,600 retailers.

Ebates sends billions of emails to customers each year, including newsletters, welcome messages, offers, discounts, promotions and more. Ebates will also leverage Epsilon's Email Response Network to intelligently schedule email campaigns, allowing the company to target individual customers at the right time and on the right device to maximize marketing results. This tool improves campaign effectiveness by helping Ebates send highly personalized messages to consumers when and where they are most engaged.

"Epsilon's innovative digital technology will enable us to strategically engage our customers and create more meaningful experiences across our sites and programs," said Amit Patel, general manager of Ebates.com. "We are thrilled to partner with the Epsilon team and leverage their deep expertise, unparalleled talent and commitment to clients."

"Ebates is a highly innovative player in e-commerce. Our companies are closely aligned in many ways including our shared focus on understanding consumer behavior and leveraging data to drive results," said Bryan Kennedy, CEO of Epsilon. "I am confident that Epsilon can deliver tremendous value with our leading digital capabilities, such as our Harmony platform, and extensive expertise in the retail sector."



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